About

I didn’t set out to build a brand-building business.

I set out to build a boutique.

Almost 13 years ago, I became a co-owner of a women’s clothing store, Wilde and Sparrow, and jumped headfirst into the world of small business. Back then, “having a website” wasn’t expected, it was optional. But we were curious. So we built one anyway.

We learned development, marketing, product pages, and how to make an online space come to life. Then it became too much. Loads of time, effort and cash invested into what felt more like a second location rather than an extension of our brand. We went back to brick and mortar sales life.

Then Covid hit.

I remember thinking, no one is ever going to buy a sweater again.

But instead of panicking, we pivoted.

We leaned hard into Shopify. We built our website ourselves. We learned how to tell our story online, how to sell without feeling salesy, and how to show up consistently  even when the world felt uncertain. We started sending emails. Then more emails. And suddenly, our email list wasn’t just growing, it was working.

Sales were happening while we slept!!

Customers were connecting to our brand before they ever walked through the door.

And that’s when the questions started pouring in.

“How did you build your site?”

“How do you know what to email?”

“How do you make it all feel so… easy?”

The truth? It wasn’t easy at first.

But it was learnable.

So now, I teach entrepreneurs how to take the same steps we did, without the overwhelm. I help small business owners build clean, intentional websites that actually convert, and email strategies that feel human, not spammy. No fluff. No gatekeeping. Just practical tools, real experience, and systems that support growth in the big, noisy world of small business.

I’ve been where you are, juggling everything, figuring it out as I go, learning by doing. And if I can build it from the back room of a boutique, you can build it too.

Welcome. You’re in the right place.

xo Trish